PROJECTS
Le nouveau millénaire
“The New Millennium”
For this campaign I drew inspiration from the aesthetics of the 1990’s and infused it with the youthfulness & style of the French luxury brand, Jacquemus. The result was a fun, fashionable, and retro representation of the distinct role Jacquemus plays in the modern world of fashion.
Creative Direction: Jacob Yates
Photography: Annie Cater
Videography: Julianna Elam
Makeup: Ari Young Sang
Talent: Caroline Lipsey, Danna Macias, Kyle Anderson
Boeing PR + App Package
For my Issues in Contemporary Fashion course I was tasked with choosing a brand currently facing negative public perception and to set sights on how the company may win back public trust. I decided to go with Boeing due to their current situation and developed an app that is dedicated to transparency and encourages travelers to “Fly with Confidence”.
MOONBOUND
“Let’s Move to the Moon”
Moonbound for Acne Studios was a collaborative effort between a few classmates and I. We envisioned a captivating editorial that merged iconic fashion of the 1970s with the longing for escapism to the cosmic beyond.
The nostalgia of the space race paired with the Scandinavian fashion brand's unique aesthetic proved to be successful in the authenticity of the editorial and film.
Creative Direction: Jacob Yates
Photography: Olivia Bergsma
Videography: Mitch Ritter
Makeup: Molly O’Keefe
Talent: Isabelle Leaf, Eva Anastasia
lululemon Market Report
For my Fashion Merchandising, Planning and Control course I was tasked with creating a market report based on evaluating a local retail location’s stock, inventory, and if they are using their location to its full potential. The result was a thorough and aesthetically cohesive market report & brand evaluation on Downtown Savannah’s lululemon retail store.
Personal Branding Package
For my Digital Presentation Technique course I was asked to build a total personal branding package based on who I am as a designer. The result was a highly effective and personal set of logos, slogans, and color palettes that I still use today. All of which are a reflection of how I see the world and what I value as an artist.
Decline in Luxury Magazine
For my Fashion Merchandising, Planning and Control course I was tasked with creating a market report highlighting a particular aspect of the industry. I decided to delve into the current decline in luxury fashion sales and how it pertains to fashion merchandisers. I attempted to compile a rather analytical and data-driven approach into a less intimidating and beautiful magazine.
